Nine 9 Mistakes Upcoming Artistes Make In The Entertainment Industry
We know these days it seems there are quite a few independent
entertainers and artistes; some upcoming and even some known who work
hard but seem to be struggling on the path to success.
Most times it’s because of the mistakes they make in production or
marketing of themselves and their songs. And the truth is talent does
not automatically equal success.
Tunes212 has outlisted some common mistakes artistes make in the entertainment industry:
1. JOINING THE MUSIC INDUSTRY FOR FAME
Firstly you need to answer this question:
What’s your reason for going into music? Are you doing it for the love of the art or just for the spotlight and attention?
The truth and fact is, if you are doing it for the love of the art, fame will come in due time.
Your motive will inspire your creation process. If you are doing it just
for fame – eventually you won’t be able to keep up with the creative
process and what is required from you.
Set realistic expectations.
2. WAITING FOR A BIGGER LABEL/ARTISTE TO FIND YOU
If you are still waiting to be discovered by a big record label or a
popular artiste to discover you then you are going to wait a long time!
With the structure of the Nigerian music industry, there are only a
handful of record labels we can boast of and even some of those labels
have internal issues.
3.YOU RELEASE SHODDY AUDIO
It is important you put out audio material of good quality. For starters
you never know who is listening and if you decide you are going to
position yourself on the same level as any of the other established
artistes in the industry then you have to get it right.
If you produce for yourself and can’t seem to get it right, then seek out the professionals – sound engineers and producers.
4. YOU DON'T ACT LIKE BUSINESS
You act like an individual and don’t see yourself as a business. You
cannot do everything yourself. In order to understand the business of
the industry, there are several professionals you should be working with
including: a talent manager/agent, music lawyer, music producer,
publicist and A&R.
5. YOU DON'T DO LIVE PERFORMANCE
One of the best ways to get publicize yourself and your brand is through live
performances. It is important you know
how to entertain a crowd and deliver your music in such a way people remember you or your song after just one performance.
6. WHAT DOES YOUR ONLINE PRESENCE SAY ABOUT YOU?
Before you read further I would love you to ask yourself this question:
Do i have a presence online?
The first time anyone hears your music, the first place they’re most likely to search
for you is on the Internet. Besides having social media accounts and
pages (Facebook, Twitter, Instagram, Soundcloud, etc), it’s also
important you have a website (incase you need one contact our Web
Developer 08161199967). And you consistently post and engage with fans
on this platforms.
7. COPYING WHATS TRENDING
I must tell you the fact, What works for Wizkid and Davido may not
necessarily work for you. Their originality is what makes them stars.
Be you, be creative and original.
8. NOT MARKETING
Most artistes currently focus on creating and producing the music forgetting that this material will also need to be marketed.
Even if you get your song on Tunes212.com, iTunes, Souncloud or any
other website, you still need to have a marketing plan to create
awareness.
9. IGNORING YOUTUBE
Please Don’t ignore this – YouTube can serve as a way for you to grow your brand
and also as a source of revenue. If you are new to the music industry –
asides from uploading your audio clips, videos are a also a great way
for you to be discoverable.
Incase you never knew, Several international acts like Justin Bieber, The Weeknd and Psy were discovered on YouTube.
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Hope you enjoyed your reading???
Always feel free to use the comment box to ask questions.
For Your Music Uploading/Marketing & Monetization Contact
+2348161199967
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